Then it algorithmically determines who gets what, sending the content modules and targeting logic to your ESP.
PLATFORM
The Smart ContentTM Engine
Say hello to the content automation platform that learns from customer insights to continually make your email newsletters smarter and more relevant.
Data signals are read by the engine to shape unique, personalized, and secure individual experiences.
A content library is built to help deliver 1:1 engagement and recommended actions for customers.
The engine performs in tandem with your current email service provider (ESP), with simple and seamless integration.
The AI-powered engine gets smarter with every interaction so that it can enrich your data and optimize content for each customer.
How it works
Our Smart Content™ Engine captures the relevant signals from your disparate data.
Customer
Silhouettes
Customer
Logic
Content
Logic
Content
Library
Ready, aim, fire!
The engine integrates with all ESPs to power 1:1 experiences for your customers.
